The Idea:
While the notion of "every donation counts" is true, the feeling that your $10 isn't going to make a huge difference is also true. Canadian Blood Services is letting young activists know that, despite their limited financial means, they are capable of giving a life-changing donation, and the best part? It's free.
OOH:
On-Campus Event:
Social Media:
Donation Stickers:
Celebrity Posts:
This Campaign was part of a student competition held within Humber Polytechnic. My team worked with Diamond Marketing Group to create this campaign for Canadian Blood Services. Out of the 3 teams competing for Canadian Blood Services and the 15 teams of students competing on other briefs. This campaign won best in show and best in category, and to this day is one of my favourite projects I've had the honour to work on.
Credits:
Art Director: Caleb Hauser
Copywriter: Lena Morrison & Ethan Bryce
Strategist: Ethan Bryce
